on the fridge

"You know when you're a kid and you get crayons and papers and just draw whatever you want and it's just a bunch of messy lines, but to you it makes sense, and then they put it on the fridge? From that point on, you're always trying to get back on the fridge, you start drawing things that look like something, like, the more it looks like a horse, the more chance you have of getting it on the fridge. We wanted to get back to that place before we were trying to make the fridge. We wanted to work with people who hadn't been affected in that way yet."
[on the Music Industry:]
"It seems like an interesting time to come into music, because it seems like everybody's leaving, every office we go into the guy's packing up, and pulling all the final things from his desk in a box. It seems like, you can't make money anymore, so people are trying to figure out how it all should work. My impression just seems to be like, it's kind of the Wild West in a way. Whatever you think of you can do, and that's really terrifying but also an exciting situation to be in, because you realize that you can create the way that this goes down for you...So people are in it because they want to be, and not because they think it'll be profitable for them. It seems like it's good creatively, but you also have to figure out how you want to present your music, because the old model doesn't work anymore."

quotes from Ryan Gosling in an article on his new band.